Melody Smith Jones: 5 Tips for Harnessing Social Media to Improve Population Health

1. Overcome the initial fear of social media
2. Create a voice that is warm, trustworthy and engaging
3. Develop competency in the knowledge and strategy for a patient-centric social media program
4. Create a safe landscape for interacting with patients
5. Fuel competencies with social media listening and data

Source: Healthcare IT News, February 28, 2017
Source URL: http://www.healthcareitnews.com/news/tips-harnessing-social-...

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