Fact Based List:

Brian Honigman: 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry

Submitted by Anonymous on Fri, 03/21/2014 - 11:47


  1. More than 40% of consumers say that information found via social media affects the way they deal with their health.
  2. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions.
  3. 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks.
  4. 31% of health care organizations have specific social media guidelines in writing.
  5. 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types.
  6. From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions.
  7. 31% of health care professionals use social media for professional networking.
  8. 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility.
  9. 30% of adults are likely to share info about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company & 32% with a drug company
  10. 26% of all hospitals in the US participate in social media.
  11. Most accessed online resources for health info are: 56%-WebMD, 31%-Wikipedia, 29%-health magazine sites, 17%-Facebook, 15%-YouTube, 13%-blog(s), 12%-patient communities, 6%-Twitter, 27%-none of above.
  12. Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics.
  13. 60% of doctors say social media improves the quality of care delivered to patients.
  14. 2/3 of doctors are use social media for professional purposes, often preferring an open forum as opposed to a physician-only online community. - See more at: http://getreferralmd.com/2013/09/healthcar
  15. YouTube traffic to hospital sites has increased 119% year-over-year.
  16. International Telecommunications Union estimates that global penetration of mobile devices has reached 87% as of 2011.
  17. 28% of health-related conversations on Facebook are supporting health-related causes, followed by 27% of people commenting about health experiences or updates.
  18. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group.
  19. 23% of drug companies have not addressed security and privacy in terms of social media.
  20. The Mayo Clinc’s podcast listeners rose by 76,000 after the clinic started using social media.
  21. 60% of physicians most popular activities on social are following what colleagues are sharing and discussing.
  22. 49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours.
  23. 40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician.
  24. Of more than 1,500 hospitals nationwide who have an online presence, Facebook is most popular.


Source: referralMD
Source URL: http://getreferralmd.com/2013/09/healthcare-social-media-sta...



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