Fact Based List:
Brian Honigman: 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry
Submitted by Anonymous on Fri, 03/21/2014 - 11:47
- More than 40% of consumers say that information found via social media affects the way they deal with their health.
- 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions.
- 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks.
- 31% of health care organizations have specific social media guidelines in writing.
- 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types.
- From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions.
- 31% of health care professionals use social media for professional networking.
- 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility.
- 30% of adults are likely to share info about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company & 32% with a drug company
- 26% of all hospitals in the US participate in social media.
- Most accessed online resources for health info are: 56%-WebMD, 31%-Wikipedia, 29%-health magazine sites, 17%-Facebook, 15%-YouTube, 13%-blog(s), 12%-patient communities, 6%-Twitter, 27%-none of above.
- Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics.
- 60% of doctors say social media improves the quality of care delivered to patients.
- 2/3 of doctors are use social media for professional purposes, often preferring an open forum as opposed to a physician-only online community. - See more at: http://getreferralmd.com/2013/09/healthcar
- YouTube traffic to hospital sites has increased 119% year-over-year.
- International Telecommunications Union estimates that global penetration of mobile devices has reached 87% as of 2011.
- 28% of health-related conversations on Facebook are supporting health-related causes, followed by 27% of people commenting about health experiences or updates.
- 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group.
- 23% of drug companies have not addressed security and privacy in terms of social media.
- The Mayo Clinc’s podcast listeners rose by 76,000 after the clinic started using social media.
- 60% of physicians most popular activities on social are following what colleagues are sharing and discussing.
- 49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours.
- 40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician.
- Of more than 1,500 hospitals nationwide who have an online presence, Facebook is most popular.
Source: referralMD
Source URL: http://getreferralmd.com/2013/09/healthcare-social-media-sta...
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