Valerie Phillips: Five steps to help medtech succeed in a value-based care context

1. Know your markets.
2. Understand your potential customers.
3. Articulate the value you can offer and test its attractiveness to customers.
4. Consider the most effective commercial model.
5. Work out the skills you need, those you have and those you must acquire.

Source: PA Consulting
Source URL: https://www.paconsulting.com/insights/five-steps-to-help-med...

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