Five takeaways from Business Insider's Digital Health Competitive Edge Report

1. Digital is a nascent but growing part of the US health insurance customer experience.
2. US Tech Early Adopters already rate some digital insurance features as must-haves, suggesting digital will become a more important determinant of customer satisfaction.
3. A significant proportion of US Tech Early Adopters aren't aware that their health insurance plan includes high-value digital features.
4. There's an opportunity for the big four US insurers — Aetna, BCBS, Cigna, or UnitedHealthcare — to emerge as digital leaders and improve customer satisfaction.
5. Growing pressure from external threats should amplify the sense of urgency for payers to move on strengthening their digital services.

Source: Business Insider: The Digital Health Competitive Edge Report
Source URL: https://www.businessinsider.com/the-digital-health-competiti...

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