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Fact Based List:
Five takeaways from Business Insider's Digital Health Competitive Edge Report
Submitted By gmccalister, Created 01/06/2020 - 09:35
- Digital is a nascent but growing part of the US health insurance customer experience.
- US Tech Early Adopters already rate some digital insurance features as must-haves, suggesting digital will become a more important determinant of customer satisfaction.
- A significant proportion of US Tech Early Adopters aren't aware that their health insurance plan includes high-value digital features.
- There's an opportunity for the big four US insurers — Aetna, BCBS, Cigna, or UnitedHealthcare — to emerge as digital leaders and improve customer satisfaction.
- Growing pressure from external threats should amplify the sense of urgency for payers to move on strengthening their digital services.
Source: Business Insider: The Digital Health Competitive Edge Report
Source URL: https://www.businessinsider.com/the-digital-health-competiti...