Three Ways Health Plans are Using Twitter to Engage Their Members

1. Promoting company brand and activities: tweeting what would normally go out in a company press release
2. Customer Assistance: helping plan members with questions and navigation of their coverage whether solicited or not
3. Health/wellness/fitness advice: promoting the well being of their members in order to create a positive and interactive brand image

Notes: For more information see MCOL's Benchmarking Healthcare Social Media Learning Kit https://www.managedcarestore.com/ymcol/HCSM.htm