Jason Millman: 5 Messaging Challenges for Obamacare

1. Spread the word about the subsidy — without inflating expectations
2. Reach the hard-to-reach population
3. Appeal to small businesses that think Obamacare will sink them
4. Know the opposition’s got plans, too
5. Convince young invincibles that they are not

Source: Politico
Source URL: http://www.politico.com/story/2013/06/obamacare-challenges-9...

Printer-friendly versionSend to friendmore...