5 Social Media Trends that Will Change How Healthcare Marketers Approach Strategy in 2014

1. Organic Interactions- Social media strategy in 2014 will shift focus away from increasing the number of likes/followers your brand has to engaging your target audience through organic interactions
2. Micro-Video- When Facebook-owned Instagram added video capabilities to their application back in June, micro-video became a full-fledged social media trend to watch
3. Image-Centric- The brain processes visual information 60,000 times faster than text and most people (between 65% and 85%) consider themselves visual learners
4. Google+- Google+ has quickly outpaced Twitter to become the second biggest social network behind Facebook
5. Native Advertising- Social media channels and marketers are working together to create a highly visual and non-disruptive ad format like native advertising

Source: Geo Voices
Source URL: http://geovoices.geonetric.com/2013/11/2014-social-media-tre...

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