Julia Brady: 3 Strategies for Competing in Retail-Driven Healthcare
Submitted By Anonymous, Created 07/11/2014 - 11:35
- Look outside the healthcare category for best practices - CVS did not look to the conventional models but instead looked to businesses successfully meeting the needs of busy consumers
- Repackage clinical information to solve the patient's problem- Process from the consumer point of view and align communications along those lines are better positioned to win in clinical areas
- Engage patients when they're shopping for a healthcare partner- As consumer choice grows, the emphasis placed on service delivery and the relationship with the care team also increases
Source: Beckers Hospital Review
Source URL: http://www.beckershospitalreview.com/leadership-management/d...