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Fact Based List:
Tina Koro: 7 rules to making mHealth messaging meaningful
Submitted By Anonymous, Created 06/16/2014 - 15:30
- Determine the target behavior and demographic for the mobile messaging app
- Determine the best modality – mobile application or standard SMS
- Develop the message content to support the targeted behavior using a sound behavioral framework
- Determine how to best incorporate interactive messaging to sustain engagement
- Develop an approach to sustain and monitor engagement
- Develop approaches to measure outcomes and user engagement
- Develop user feedback for continuous improvement
Source: Santech
Source URL: http://www.mhealthnews.com/blog/7-rules-making-mhealth-messa...