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Fact Based List:
Demographics of Likely Hospital Social Media Audiences
Submitted By Anonymous, Created 06/29/2011 - 11:35
- 57 % said that a social media connection with a hospital was likely to have a strong impact on their decision to seek treatment at that hospital.
- One in four consumers said that they are likely to connect with hospitals in the future.
- Those most likely to connect are women between the age of 36 and 64
- 81% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions
Source: YouGov Healthcare
Source URL: http://corp.yougov.com/healthcare/consumers-use-preference-e...
Notes: from the report: Consumers’ Use, Preference and Expectations of Hospital Social Media