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Fact Based List:
Five things pharma should know about cardiologists - DRG Digital Innovation Blog
Submitted By Clive Riddle, Created 04/03/2017 - 16:11
- Cardiologists rely on pharma sources roughly twice as much as they do independent sources (65%, vs. 35%)
- 59% prefer to get info about pre-launch drugs directly from pharma reps, compared to 38% of all physician
- Cardiologists average 4 meetings with tablet reps in the past month, with average meeting time of 9 minutes vs 3 minutes/month @12 minutes for all MDs
- 73% rate lunch-and-learn meetings with reps as being influential on their prescribing decisions, compared to 54% of all physicians
- 52% say their patients’ sensitivity to cost increased over the past 12 months
Source: DRG Digital Innovation Blog
Source URL: http://www.drgdigital.com/h/i/335907855-five-things-pharma-s...