12 Statistics on Social Media's Presence in the Healthcare Space
Submitted By Anonymous, Created 12/15/2016 - 01:26
- Upwards of 40 percent of consumers reported information they see via social media impacts how they handle their health, according to Mediabistro.
- Those aged between 18 and 24 years are twice as likely to use social medial for health conversations as those aged between 45 and 54 years, according to Mediabistro.
- 90 percent of those aged between 18 and 24 years reported they trust medical information spread via social media, according to Search Engine Watch.
- Of smartphone users, 19 percent have at least one health app on their phones, according to Demi & Cooper Advertising and DC Interactive Group.
- Forty-one percent of consumers reported social media may impact which physician or hospital they choose for care, according to Demi & Cooper Advertising and DC Interactive Group.
- From the provider perspective, 31 percent of healthcare institutions wrote up social media guidelines, according to Institute for Health.
- Of providers, 31 percent said they use social media to network, according to MedTechMedia.
- Of U.S. hospitals, 26 percent use social media, according to Demi & Cooper Advertising and DC Interactive Group.
- Of physicians surveyed, 60 percent said social media enhances care, according to Demi & Cooper Advertising and DC Interactive Group.
- In terms of year-over-year analysis, YouTube traffic to hospital sites has increased 119 percent, according to Google's Think Insights.
- Of drug companies surveyed, 23 percent have not dealt with social media security or privacy issues, according to Mediabistro.
- Of all social media platforms, most hospitals use Facebook, according to WHPRMS.
Source: Becker's Spine Review
Source URL: http://www.beckersspine.com/orthopedic-spine-practices-impro...