|
This list is published on healthsprocket.com at Source URL: https://healthsprocket.com/hs/content/kpmg-ten-imperatives-pharmaceutical-commercial-transformation Visit now to read comments, add your own comments and rate this list. |
Fact Based List:
KPMG: Ten Imperatives for Pharmaceutical Commercial Transformation
Submitted By Clive Riddle, Created 08/10/2015 - 10:45
- Use commercial tactics, not clinical data, to differentiate new products
- Elevate pricing and contracting within the organization
- Take a more holistic approach to stakeholder mapping and prioritization
- Base sales models on a collaborative approach to improving outcomes
- Play a larger role in the industry transformation from “volume to value”
- Support providers in improving quality and patient satisfaction
- Leverage data and analytics to enhance commercial strategies
- Allocate commercial resources optimally across markets and brands
- Evolve performance metrics and incentives to reflect new realities
- Drive the transformation agenda throughout the enterprise
Source: KPMG: Change in pharma? Not optional; 10 Integrated imperatives for pharmaceutical commercial transformation.
Source URL: http://www.kpmg-institutes.com/content/dam/kpmg/healthcareli...