Fact Based List:
Dina Overland: 3 ways CMOs can help insurers be more consumer-centric
Submitted by Anonymous on Thu, 07/17/2014 - 11:48
- Deliver Seamless Experiences- Consumers now expect a unified, seamless experience from each company--whether in person, on the phone or through mobile devices
- Reward Collaboration- Insurers can facilitate collaboration throughout their companies by sharing insights and best practices across departments
- Deliver Content Across Multiple Channels- Insurers should be providing valuable, contextually relevant content for consumers while delivering its messages across multiple channels
Source: Fierce Health Payer
Source URL: http://www.fiercehealthpayer.com/story/3-ways-cmos-can-help-...
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