Fact Based List:

Tina Koro: 7 rules to making mHealth messaging meaningful

Submitted by Anonymous on Mon, 06/16/2014 - 15:30


  1. Determine the target behavior and demographic for the mobile messaging app
  2. Determine the best modality – mobile application or standard SMS
  3. Develop the message content to support the targeted behavior using a sound behavioral framework
  4. Determine how to best incorporate interactive messaging to sustain engagement
  5. Develop an approach to sustain and monitor engagement
  6. Develop approaches to measure outcomes and user engagement
  7. Develop user feedback for continuous improvement


Source: Santech
Source URL: http://www.mhealthnews.com/blog/7-rules-making-mhealth-messa...



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