SocialSite Media: 10 Tips For Attracting Engaged Patients To Your Hospital's Blog

1. Use search engine optimization tactics to make your website attractive to search engine bots as well as patients.
2. Link all of your blog updates to your social media accounts. Any time you post a blog, you should also send out a tweet and post an update to Facebook. By doing so, you widen your potential audience.
3. When it comes to offline marketing, don't forget to include your online efforts. Add your blog URL to all of your brochures, print advertisements and any other traditional marketing materials.
4. Make sure your blog is highlighted on your hospital's home page. If a patient visits your hospital website, an obvious call-to-action (CTA) should entice them to visit your blog.
5. Highlight your blog at patient events. If you are doing a live event, ask event participants to visit your blog and leave comments or feedback on articles that are of interest to them.
6. Make sure that the content created for your blog is focused on your target audience.
7. Add diverse content. Aside from text-based content, add video, audio and other elements.
8. Be original. This can be hard to do in the world of medicine with so many voices out there. However, originality will make your blog more attractive and memorable.
9. Use e-mail as an avenue. If you have e-mail lists, include links to your blog in your newsletter and other communications.
10. Connect to the places where your patients hang out. Many online communities have health forums so don't be afraid to take an active role there.

Source: SocialSite Media
Source URL: http://connect.socialsitemedia.com/inbound-marketing-blog/bi...

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