Fact Based List:

Lynette Gil: 10 Things The Insurance Industry Can Learn From Super Bowl Ads

Submitted by Anonymous on Fri, 02/06/2015 - 11:21


  1. Emotion drives conversation … and sales
  2. Different angles make some ads stand out
  3. Ads must reward the audience to be effective
  4. Remember: Your audience's attention (and retention) span is very short
  5. Always take the audience seriously, even if your ad is funny
  6. Let your clients know that it’s all about pre-planning for life’s events
  7. Instill the sense of urgency with credibility
  8. Let the audience know that you’re going to be there for them
  9. Advertisers need to be careful not to offend people
  10. Customer service and company culture


Source: Life Health Pro
Source URL: http://www.lifehealthpro.com/2015/02/03/10-things-the-insura...



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