Fact Based List:

Lisa Harst: 7 Ways Healthcare Marketers Can Use Social Video to Improve Healthcare Marketing

Submitted by Anonymous on Thu, 01/22/2015 - 18:58


  1. Show Processes - Educate healthcare consumers, put them at ease and let them know what they can expect
  2. Highlight physician advocates - Turn ideas into reality and know how to replicate physician successes
  3. Promote awareness initiatives - There are an abundance of healthcare-themed days, weeks and months in our world
  4. Provide health tips - One in three people seek health advice through social media
  5. Showcase patient testimonials - Emotion cultivates brand loyalty
  6. Showcase products - It’s often difficult to effectively communicate the benefits of new and advanced technologies
  7. Promote an event - Move away from just an invite flyer and start developing a video that will promote the speakers, agenda and content of the event


Source: HART
Source URL: http://www.hartinc.com/2014/12/04/seven-ways-healthcare-mark...



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