by Clive Riddle, MCOL President
 
So why'd we name this thing healthsprocket? The answer is not deep. There is no great Freudian or Pavlovian connection we're hoping you'll make with the name. We just wanted a "fun" name that also contained the word health, and we didn't want to be boring, and just call it healthlist.
 
Here's what you find listed as the definition of Sprocket in Wikipedia: "A sprocket is a profiled wheel with teeth that meshes with a chain, track or other perforated or indented material. It is distinguished from a gear in that sprockets are never meshed together directly, and from a pulley by not usually having a flange at each side."
 
We did go through an internal "namestorming" process and vetted a lot of options. That's always an interesting exercise. We liked the name healthzamboni, but ended up ruling  that out as Zamboni is a trademarked product. You should have seen some of the bad ideas that we voted on, but were quickly crossed out because they were, well, bad.