Julia Brady: 3 Strategies for Competing in Retail-Driven Healthcare

1. Look outside the healthcare category for best practices - CVS did not look to the conventional models but instead looked to businesses successfully meeting the needs of busy consumers
2. Repackage clinical information to solve the patient's problem- Process from the consumer point of view and align communications along those lines are better positioned to win in clinical areas
3. Engage patients when they're shopping for a healthcare partner- As consumer choice grows, the emphasis placed on service delivery and the relationship with the care team also increases

Source: Beckers Hospital Review
Source URL: http://www.beckershospitalreview.com/leadership-management/d...

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