Fact Based List:

Aditi Pai: 10 digital health startups that pivoted

Submitted by Anonymous on Wed, 05/07/2014 - 13:12


  1. Weilos: Offered users peer-to-peer network that connected weight loss success stories to those who were just beginning. Pivoted to provide a picture taking app to document weight loss through selfies.
  2. EarlySense: Passive and contactless bedside monitor, started direct to consumer, switched, but now plans to return to the consumer market.
  3. Keas: planned to offer various personalized care plans for consumers interested in leveraging their personal health data to make healthier decisions. Transformed into a workplace wellness program.
  4. Jiff: Launched with a patient education platform. Pivoted from the provider-focused patient engagement tool to business-to-business employee wellness curation program.
  5. Orca Health: Chose to refocus its mobile medical reference tools on medical professionals because a majority of feedback coming in about the product was from healthcare providers.
  6. Lifecomm: Originally conceived as a healthcare-focused mobile phone service, shut down in 2009. In 2010, the Lifecomm brand was reborn as an mPERS device.
  7. QMedic: pivoted to mPERS from the activity tracker space. The waterproof, wristworn device collects longitudinal data constantly and has a battery that lasts over a year.
  8. Wellcore: launched as a fall detection system for aging. Announced launch of new product called NewYu, a fitness monitor that can identify specific body movements and track fitness progress.
  9. Daily Burn: Started out creating data-centric smartphone fitness apps. Then moved away from data and began offering a video-focused service that provides many clips of different kinds of workouts.
  10. Vitality: Started out offering GlowCap directly to consumers. Then began distributing GlowCaps through partnerships with employers & Rx companies. Made available for direct-to-consumer purchase again.


Source: mobihealthnews
Source URL: http://mobihealthnews.com/32420/10-digital-health-startups-t...



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